Review by Grace Winburne
Buzzing with impatient energy, I stand at my assigned spot, lucky number thirteen, and await my turn. My two-ish, maybe five-ish minutes, if I’m lucky, of one-on-one time with various members of the cast and production crew of the movie set to make its world premiere in the next thirty minutes. The movie, Maddie’s Secret, is the directorial debut of SNL alum, John Early.
“Hi, I’m Amelia with Cinematary, a podcast out of Tennessee!” My voice shakes only a little.
“Oh my gosh, I’m from Nashville!” John Early exclaims, with the utmost friendliness and ease.
I’m completely charmed. How exciting to meet a fellow Tennesseean, so far away from home, sharing in conversation about our shared passion for film. How did we get here? What’s the Secret?
TIFF 2025 was a landmark festival overall, but especially so for Cinematary. It’s the first time four of the main panelists/hosts of the podcast were present together. And it was also Cinematary’s first time gaining access to a red carpet. I had the fortunate luck and pleasure to attend my first, and Cinematary’s first press line for the new comedy Maddie’s Secret.
The film follows Maddie, a young woman working at Gormebaby, a food content creation house. Maddie loves food and specializes in vegetarian cooking. When a video of Maddie’s cooking is uploaded to her Instagram, it immediately garners her hundreds of views and likes. From there, Maddie is catapulted into the career stratosphere. She moves up from her dishwasher position and becomes a personality, content creator, and a food influencer for Gormebaby’s thousands of followers. But with the stress of this new job, and Maddie’s appearance constantly under new scrutiny, she begins to fall back on a less than healthy coping mechanism, and her once dormant eating disorder rears its ugly head.
When I received the confirmation email that I had been granted placement, I was absolutely beside myself. Last year, I had applied with no luck to multiple press lines. I was expecting this year to be more of the same. Imagine my surprise, and then my ensuing anxiety! How does one interview actors, producers, and directors about a film they’ve made that hasn’t premiered yet? My answer, or rather, my secret, let them tell you everything they want about the film. I spoke with two executive producers, Ted Schaefer and Hannah Dweck of Dweck Productions, about their involvement with the film.
“We have a very specific taste,” said Ted, “I think people usually come to us when they’re making very specific often strange movies. This was no exception.” Specific and strange are certainly two words I would use to describe this film. For Hannah, she said Dweck Productions came onto this project because they felt like their “interests were so extremely aligned with the director’s.”
I noticed that everyone I spoke with had the same refrain: “It was for John,” or “It’s what John wanted,” and of course, “Anything for John,” and when it was my turn to speak with John, I could see why everyone gave so willingly and freely of their time and talents.
I had exactly one question. In the film, Maddie becomes an influencer, creating food-related content for her followers to consume, all while battling a very serious, and unfortunately, a very out of control eating disorder. While reading the notes on this film, all I could think about was the tension inside Maddie, and how hard it must have been for her to try and pretend that everything is fine and manageable. I started to think that influencing is a sort of acting. That line of thinking gave way to the one question I actually “prepared”. It was for John.
“Where does influencing end, and acting begin?”
We had a bit of conversation and clarification about the question, but John’s insightfulness shone through.
“I think that what’s so funny about influencing is that…because of the rawness of the camera, it inspires this kind of naturalism…and then it’s the very [kind] of fake version of reality. What I mean is, it’s a fake version of realism. Not reality…and I think it’s what inspired this whole movie. It’s a term that I coined, ‘sweater acting’,” from here John’s comedy chops dazzle me as he immediately becomes a character, an influencer, complete with a sweater, or a cardigan of some sort, and finishes by saying “It’s all to look very small and real, and textured. And that was so funny to me, and instead of seeing that on the phone, I wanted to see that in Cinemascope…And that was the experiment. This movie.”
Once I saw the film, I understood the experiment. The “sweater acting” or rather Maddie’s influencing, while not an untrue portrait of Maddie, it is the Maddie she is so desperately trying to be. While the real Maddie, the one she hides from her husband, her friends, her doctors, and her followers, is the true Maddie. Only when she confronts her secret head on and with real kindness and empathy towards herself and her struggles can she actually begin to heal.
This film treats eating disorders with such dignity and respect, offering honest, complicated, and conflicting portrayals of the same disorder manifesting uniquely in each character. There were moments where real facts and figures about anorexia and bulimia were couched in honest conversations about the disorder from qualified medical professionals within the narrative.
Equal parts serious drama, campy after-school special, and comedy, Maddie’s Secret is genuine, kind, funny, and smart! A film so gorgeously and lovingly shot with care and tenderness emanating from every frame.
